Take a good, long look at your closet and the pieces you already own. 10 super easy ways to use your social influence for good. Eleven Influence Tactics and How To Excel At Each Leadership requires moving people from point A to point B. It's been tested before. We have identified “influencing others” as one of the 4 core leadership skills needed in every role. Rather, use clear, concise, simple language without talking down to your readers. Expanding Your Network and Influence. Ready to paint? A little color psychology may be just what you need to create soothing and productive moods. A good social media program could easily turn into a depressing disaster if your staff are not clearly briefed about the rules of using social media in your company. I believe it is harder to lead (influence) without authority, but when done effectively, this may be leadership in its purest form. Think back to the best manager you’ve had…it’s doubtful they were in your face much. You can also track the open and click rates of your emails in some programs. If your self-talk is generally negative, you may be perceiving events if your life as more stressful than they need to be and creating unnecessary anxiety and stress for yourself. They work alone. He writes occasionally for Psych. [ 15 ] The type of food eaten in social situations can be different than the food eaten when a person is alone. Types of tags. Influence is one of the key skills taught in our flagship Leadership Development Program and can help you dramatically improve your effectiveness at work. In The Power of Uniqueness Arthur Miller identified the centrality of using your design. Senses — What you're seeing, touching, tasting, or smelling can influence how you perceive your environment and how you feel, emotionally. As a rookie real estate agent, sell your sphere of influence on how you can benefit them Be there to answer questions, give advice without bombarding them by ActiveRain. 10 Ways to Use Poetry in Your Classroom By: Keith Schoch From activating prior knowledge to exploring language to capturing character, discover ten ways to integrate poetry into your language, reading, and writing lessons. Volunteer to head groups/committees that are relevant to your expertise. Once your blog post is ready to publish, you'll have plenty of pull-quotes, summaries, and graphics that you can use from it in your social messages. Obviously, the food you ate as a kid growing up will influence your tastes for life. This book is all about building relationships. Your workflow is simply the process your team agrees to use to nurture a content project from its conception to its final form and get it in front of your audience. Each of these domains can be used to enhance collaboration and to influence people’s behavior. Depending on your message, you can use these colors to sway the room’s collective opinion to your favor. Understanding your natural inclination is a good place to start. This field of bioelectricity surrounding living things can be programmed using the power of one’s mind. Yet God knows better. That’s why encouragement is one of the most important things you can do for your kid. Use your influence to spread the good news 1 Corinthians 9:1-18. For example, if you feel flat and bored, continuing to watch uninteresting TV will deepen the mood. This means that, to some extent you can have won or lost your audience even before you are really into your speech. Good consciousness is the constructive use of your thoughts. How Does Technology Influence Your Life? [QUIZ] Are you more in online mode or offline? Discover where you fall on the technology spectrum and how you can leverage your tech status for doing good. They put messages in bottles and throw them into the sea, hoping something will come back. If your child is running in a bad crowd, your hold on him is loose or non-existent. Leadership And The Effective Use Of Power Harold E. Search for common goals. My main interview tip for this question is to have a really good story to tell about how you use that strength to make something good happen for your former employer or – if this is your first job – at school or in a volunteer role. There are many ratios you can use, but they all measure how good a job your company is doing in using its assets, generating profits from each dollar of sales, turning over inventory, or whatever aspect of your company's operation that you are evaluating. Here’s a list of the factors that influence your website’s credibility and how you can use them. Social networking sites and social media has revolutionized the world, social networking. It states that a company’s primary job is to satisfy the needs of the customer. You can also add the price. This applies also if the people at the meeting are not your direct reports, and even if they are not a part of your organisation. Here are four ways you can create greater influence in your life by using the right words. Bonus: I learned how to earn influence by being a great guest at the blogs of influential people. Your workflow is simply the process your team agrees to use to nurture a content project from its conception to its final form and get it in front of your audience. Steve Bressert, Ph. Further Leaders/Managers, specially, can use the power of a good story to influence and motivate their teams to a new heights. Here are 5 tips to develop effective working relationship with your peers: 1. Each experience in life modifies your self-image, but it’s unlikely you would consider yourself a soccer player because you kicked a ball once or an artist because you scribbled a picture. Remember, discouragement arrives before defeat. Everyone wants to be liked, loved and accepted. This article is from our friends at DailyWorth, a premier site for all things money, career, and entrepreneurship. Using screening and brief intervention procedures in general medical settings can make a difference in drug use behaviors. “You may think apologies are a good way to build relationship and express concern for another’s well-being, but they can actually undermine your professional demeanor,” notes McLeod. Trick: Use a person's name, or their title depending on the situation. Thus I conclude that the bad influence that T. Your addition of how we define power is an excellent one, and power definitely translates into influence. If you're going to build influence in the workplace, you need to speak through your actions, or at the very least have the actions and history to back up whatever it is you're saying. Rather, they probably created an environment where you wanted to take action. If you are in that second group. The interviewer simply wants to know that you can push people toward your side. Persuasion and How to Influence Others. Listen to your instincts but don’t let them boss. sweet and blissful when it first crosses your mind. When not using a die, have the highest number facing down. We're the only ones who can influence the outcome of this. Win people to your way of thinking. Stop and think about who you influence, and how you best influence them. Use further for basically everything else. This article is from our friends at DailyWorth, a premier site for all things money, career, and entrepreneurship. We are moved by feelings, emotions, and images. Add a button. Advertisements for goods are repeated several times so that consumers are convinced about their superior quality. However, if you’re in a familiar environment where good or bad things may have happened, again, that will influence your emotional state, your thoughts, and your actions. Politics are the behaviours which people use to influence others (either positive or negative). speaking voice under layers of bad speech habits. It allows you to help people to do better or encourages them to see things from your point of view. The last thing you should do is to acquire an enemy. Writing things down – taking notes – helps us remember what we hear, see, or read when we’re learning something new, or trying to remember something specific. Fortunately, this doesn't mean that you have to demolish your opponent to win! This style depends on giving time and effort to in-depth analysis and the creation of a well-structured argument. You must use the Law to attract the things, people, situations, qualities and traits that will make you a better, complete person again. How to attract a Specific Person? One of the most often asked questions is "Can you attract a specific person using the law of attraction?" The good news is Yes you can absolutely attract a specific person in your life in a relationship you choose and with success. Five (Serious) Tips for Using Humor to Connect, Engage, and Influence by Mark Ivey | March 28, 2012 If social media is really like a dinner party, it seems like we’re missing something … humor. Use good form and technique. Your credit scores commonly influence auto loan rates available to you. By using factors that influence customers during the decision making process, you'll be able to close more sales and double your closing ratio. For example:. The 9 Ways to Make Good Decisions. Care about others. The only way, it seems to me, to turn a bad influence into a good one is by consistently being a powerful good influence yourself. “The existence of the Bible, as a book for the people, is the greatest benefit which the human race has ever experienced. Remember, discouragement arrives before defeat. But you don’t have to do it all at once. This list of absolute must-read classics and modern best-sellers will show you how the mind works, how people make decisions and how you can influence people's thoughts and become more successful in. Never say, "You're wrong. We’ll just call them “influencers,” since that’s ultimately what they do. Steve Bressert, Ph. Keep track of the time spent by your child watching TV programmes and find ways to reduce the time. Therefore, by possessing expert power you have something that most others cannot easily acquire. Contrary to popular lore, your current body mass (aka weight) is the No. If you are more in-tuned with your emotions, look for a good feeling (light, tingly, happy, smiling, good memories come to mind, laughing are all good). SThe good news is that the field of neuroscience has made us well aware of the shortcomings of the human brain. First, you need to help customers to develop goals that include your brand. This will INFLUENCE, not manipulate, but INFLUENCE your former lover to CHOOSE to feel that attraction again. Van Edwards refers to herself as a recovering boring person who was hopelessly bland. How to Use Your Influence for Good 1. Use this space and attention to inspire others and show what's possible. In the world of conversions, every little bit of persuasion counts. An honest assessment of your leadership qualities will enable you to capitalize on your natural strengths and work to improve those you find more challenging. Learn about your divine design. Put your mind and energy towards activities you are good at, be they educational, spiritual, or social. Those who are trained and have an active third eye can see auras clearly and discern much personal information just by reading the color, strength, size and shape of. Financial Ratio Analysis. Carnegie discuss in the book. Trick: Use a person's name, or their title depending on the situation. He writes occasionally for Psych. The easiest way to find ways to quantify your achievements is to look at how you directly impacted the company’s money, time and people. Use the emotional charge as a warning to you. Combined, all of these processes help explain the sometimes logical — but often impulsive or unpredictable — decisions that the teenage brain can make. June 17, 2013. “In her book, Nice Girls Don’t Get the Corner Office , Lois Frankel posits, ‘Apologizing for unintentional, low-profile, non-egregious errors erodes. Really great article. Related Articles. How Inspired Leaders Use Symbols to Move People. “You may think apologies are a good way to build relationship and express concern for another’s well-being, but they can actually undermine your professional demeanor,” notes McLeod. The most important thing to consider when attempting to influence others is to know the audience and their needs. Other than your subordinates and your boss (direct manager), having an effective and good working relationship with your peers is also crucial for you to succeed in your managerial role. has more of a good influence! (You seriously need to get a spellcheck or something) Well, thanks for the info. When eliminating options, it is a good idea to check for any strong feelings group members may hold about them. Deciding among Models: Suppose you decide to use a model for a particular process for making concrete decisions about your own life and those of others, who may be affected, directly or indirectly, by your decisions, that is the ultimate reason why we have models? We create some models de novo from our own experience, but most we learn from. Most companies have a logo you can use or, if you email them, they may even have a little badge especially for this purpose. How Your Merchandising Can Influence Customers To Increase Retail Sales By Bob Phibbs There was a time when great merchandising was a valuable tool in a retailer’s arsenal against competitors. Consider the following: Responsible use tips / avoiding misuse and abuse: 1. has more of a good influence! (You seriously need to get a spellcheck or something) Well, thanks for the info. You should prepare well (remember to use the 9 P's) and rehearse enough so that you don't have to depend heavily on notes. If you find yourself answering "No" to many of them, feel it is important to be a good role model, and want to be a better influence on a child in your life, there is help. Johnson , researchers manipulated the background design of a website to see if it'd affect consumers' product choices. The path to greater influence is service and generosity. Good parenting does not necessarily come naturally. “There is no such thing as a good influence. When planning a lecture, keep in mind that you have control or influence over several elements of your classroom: Visual Message – The slides and other visual aids you use can either complement or confuse your verbal message, depending on how you design them. The purpose of the sales process is to convince customers that they will be better off with the product or service than they would be with the money necessary to buy the product. Take a good, long look at your closet and the pieces you already own. While you are using your pendulum, don't also be thinking about what's on your to-do list, or what sounds good for dinner tonight. I know what you’re thinking, “Honey, The sex I give is mindblowing!” Is it really? Is it really? A vagina is just a vagina to a guy who is desirable. Research shows that teachers who use student test per-. For instance, “edited 5–7 whitepapers per week” or “managed a budget exceeding $500,000. His virtures are not real to him. This list of absolute must-read classics and modern best-sellers will show you how the mind works, how people make decisions and how you can influence people's thoughts and become more successful in. Tip #5 - How to Influence People through Friendship and Service. Each experience in life modifies your self-image, but it’s unlikely you would consider yourself a soccer player because you kicked a ball once or an artist because you scribbled a picture. Some marketers are stranded on islands. It could be that they influence society by changing peoples minds, by helping a lot of people, by inspiring people, by setting a good example that many people follow or by inventing something that. Gathering feedback and support for your plan is a key link to achieving your goals. The most important thing to consider when attempting to influence others is to know the audience and their needs. In this chapter we’ll learn how your behavior can directly affect your mood, for better or worse, and how to use skills to put ourselves in situations that will make it most likely to improve our mood. Commitment shows loyalty and it can show bravery and tenacity as well. " Is the old adage true? Perhaps it is. com Senior Producer. e) building a social network to enhance your power and influence is a complex undertaking b) proactively seek reasons to contact the people in your network. How Inspired Leaders Use Symbols to Move People. It doesn't matter how justified you think you are in talking about other people's perceived shortcomings, doing so will never serve to bring about positive results. Enjoyed reading this. Focusing your development on generating increasing levels of personal power will mean that, over time, you will become less dependent on the use of politics to create influence and success in your career. I talked with him about influence, more specifically, what does a wife do (or not do) that stirs up the husband’s heart so she’s able to make a positive impact on his life. Stick a button on your sidebar. Combined, all of these processes help explain the sometimes logical — but often impulsive or unpredictable — decisions that the teenage brain can make. Since customer experience and customer satisfaction are intimately related, we use this article to delve a little deeper into understanding the 15 key elements that influence customer satisfaction. Good parenting does not necessarily come naturally. Athletes perceive and interpret their athletic experience based on the leadership they receive, as well as their ability to perform well. If someone influences someone else, they are changing a person or thing in an indirect but important way. Eleven Influence Tactics and How To Excel At Each Leadership requires moving people from point A to point B. I just finished reading this book: How to Win Friends and Influence People by Dale Carnegie. But colors can be fun and influence your child's mood. 5 Ways to Grow Referrals from Centers of Influence By Julie Littlechild on August 15, 2014 in Growth There are moments that stop me in my tracks and make me wonder if I have walked into an episode Candid Camera. worth repeating: smile! draw the chin in; carry the crown of the head high; inhale deeply; put soul into handshakes; Use radiant language, full of praise and positive affect. While you are using your pendulum, don't also be thinking about what's on your to-do list, or what sounds good for dinner tonight. Use the Law of Authority to establish your own credentials or credibility early in the negotiation process. A few said that there was one man in their neighborhood who seemed to have had some sort of good luck. You also may have witnessed where this power is over used (usually when someone's ego kicks in and they become power-crazed!). By knowing these weaknesses, we can then use a simple strategy to work around them. Tweet This. "It's a bad set of decisions. We can wil souls to Christ thorugh a good influence. Persuasion and How to Influence Others. How Inspired Leaders Use Symbols to Move People. Becoming a powerful influence starts within you! Gain tools to master your thoughts, emotions, gestures, and results. Keep track of the time spent by your child watching TV programmes and find ways to reduce the time. His virtures are not real to him. It’s a lot more work than just looking, but it’s how great discoveries are made. How to Influence People Spiritually,Whitney Hopler - Read more about spiritual life growth, Christian living, and faith. Be a game-changer. In fact, you probably have more influence than you realize, and sometimes this can bite you if you are not conscious of how your words and actions impact others in your company. This perspective enables you to understand why people behave as they do. Related Articles. You can go after the job you want—and get it! You can take the job you have—and improve it!. Instead, describe the specific actions/things that please you ("Thank you for picking up the game pieces and putting them back in the box. How to Use Social Media in Your Career. A believer who walks daily with Jesus by reading God's Word, praying and obeying will make be a. There is a direct correlation between your overall health and the health of your hair. PowerPoint Design Tip: Choose The Colors That Will Influence Your Audience’s Mood. 1 determinant of your metabolic rate, or how many calories you burn per day; the larger you are, the higher your metabolism, Primack explains. If you have really good. By "familiar language", I mean more than English versus Dutch. If you are trying to be everywhere all at once. Intervention will be harder in the teen years, when your influence is waning and your kid's prefrontal cortex, the part of the brain that governs decision making, is still far from fully developed. Good luck and if you would like to share your metaphors or if you have any questions about how you could use your metaphors then please feel free to reach out. Good consciousness is the constructive use of your thoughts. Why fiction is good for you The more deeply we are cast under a story’s spell, the more potent its influence. Download your free cheat sheet on How to Deal with Employee Drug Use to learn what to do about employee drug use in your office. I’m going to list five colors and how they can have an impact on your audience’s mood (s). WIN PEOPLE TO YOUR WAY OF THINKING. If you want to influence others, you've got to do it with more than your good word and your ability to manipulate people. It can be very effective. For most people, the two. June 17, 2013. How to Win Friends and Influence People – A Guide to Commenting on Other People’s Photos A Post By: Neil Creek The following post is from Australian photographer Neil Creek who is part of the Fine Art Photoblog , and is developing his blog as a resource for the passionate photographer. Bring Out the Best in Your Man By Belinda Elliott CBN. Any enhancements you make in your language will do much to help children choose positive behaviors. You can use your constraints to influence stakeholders to establish priorities in scope or requirements or to negotiate commitment to a higher allocation of a resource’s time to the project. Influence your audience without feeling sleazy about it with these tips on social media. This is the same place where digital creatives start to build their. Leadership: How to Inspire Employees to Give Their Best Performance Ever. 1 Peter 2:9 ESV / 34 helpful votes Helpful Not Helpful But you are a chosen race, a royal priesthood, a holy nation, a people for his own possession, that you may proclaim the excellencies of him who called. By using current research from academic institutions and research organizations around the world, she says, she can share the latest in people science in an actionable, applicable and unboring way. Five (Serious) Tips for Using Humor to Connect, Engage, and Influence by Mark Ivey | March 28, 2012 If social media is really like a dinner party, it seems like we’re missing something … humor. Klout fans praise: the ability to put some numbers behind your social media interactions using an impressive array of social networks. your ideas will remain unspoken ideas until they’re written or expressed effectively and this is the main reason why you need to know how to write an effective blog post. You can use the information you collected during the research to fill up the body of the essay about being a good leader. By Amy Sparkman. This will INFLUENCE, not manipulate, but INFLUENCE your former lover to CHOOSE to feel that attraction again. The challenge with influence skills questions usually isn't thinking of an example; it's organizing your thoughts efficiently and communicating them powerfully. You've got to walk the walk and talk the talk, which will allow you to be more assertive in your influence. What's your special skill? Have you ever considered using it (free of charge!) to make a positive difference? Maybe you are good with technology and could design a website for a charity or initiative close to. For instance, they can be used as a form of physiotherapy as well as in more innovative contexts. However, if your role is to influence others in a significant way you need to employ many of the same skills. The purpose of advertisement is to influence the consumers in favour of a product. Great managers build and nurture social network of people whom they can learn from , turn to for advice and support, and use as resources throughout their career. Use the Law of Authority to establish your own credentials or credibility early in the negotiation process. Writing things down – taking notes – helps us remember what we hear, see, or read when we’re learning something new, or trying to remember something specific. A good editorial workflow is transparent and efficient. You can start to use that data to optimize your influencer marketing efforts. Bible Basics is especially written for people "who don't know what the Bible is, let alone what it's all about. When you run a meeting you are making demands on people's time and attention. With this book, you will learn more about the hypnotic trance as well as how to use your skills ethically. NOAH – saved humanity. Influence Points are the money currency in State of Decay 2. “They will use your words, they will use my words, they will use the president’s words, they will use any words they can to divide us and to separate us. “The existence of the Bible, as a book for the people, is the greatest benefit which the human race has ever experienced. They cover the mysterious powers of influence and persuasion, teaching you how to win people's respect and get what you want for your business. This is probably the easiest and most passive way to be a supporter. Oh, and did we mention it's also the only way to access our handy barcode scanner? The one you can use to access product reviews and ask your questions in-store. And digging into the videos themselves -- watching with your kids or on your own -- is wise. Your product or service fits into an overall way of living that your customers choose. Learning to use positive language with children takes time. Studies show that marijuana, for example, affects your attention, memory, and ability to learn. Read How to Use Your Influence to Help Other People by Tony Merida, Kimberly Merida - Christian career and job development advice,tips and help! It's not just a career, it's a calling!. A believer who walks daily with Jesus by reading God’s Word, praying and obeying will make be a. Keep perspective. By "familiar language", I mean more than English versus Dutch. 4 other ways to influence the government 1. Influencing Skills - How To Influence People Effective Influencing Skills Wondering how to influence people? There is no single right way. Research shows that communities with smoke-free air laws, access to healthy foods, quality affordable housing, good schools and safe places to play are healthier than those that don't. As you start to build credibility, you'll notice that you have the ability to influence things around you a bit more. He does not think his natural thoughts, or burn with his natural passions. So, some of those ancient rhetorical tricks I've listed above are good to know, and if appropriate, you should work them in. From entry-. If, instead, you work harder at being yourself, telling the. your ideas will remain unspoken ideas until they’re written or expressed effectively and this is the main reason why you need to know how to write an effective blog post. Based on how you will be using your car, decide which options make sense to include and which are better purchased elsewhere. It does not mean influencing someone in a positive or negative direction. But you don’t have to do it all at once. I can call it a passion, possibly the reason why I studied marketing to begin with. It's important to act confidently, even if you don't feel confident. How Do Movies Or Television Influence People`s Behaviour? Use Reasons And Specific Examples To Support Your Answer. The bottom line is, I think you should use whatever works the best—and use the things your child enjoys to motivate your child. Use the emotional charge as a warning to you. Understanding your natural inclination is a good place to start. If you are trying to be everywhere all at once. This will INFLUENCE, not manipulate, but INFLUENCE your former lover to CHOOSE to feel that attraction again. Photo courtesy of Pixabay. It helps the audience identify with you which boosts your ethos. Going directly to the Secretary of State office will get you the most accurate and certified results. Some of you have thousands. Disarm through strategic. For instance, they can be used as a form of physiotherapy as well as in more innovative contexts. Find out the secret to unlocking productivity and relaxation, which brands have been using for years!. When your child is struggling with a specific behavioral issue, create a clear plan for how you can use praise to encourage good behavior. But is it always used for the greater good? No. How to Use Your Power for Good, Not Evil. This figure represents the relationship between the world and how we feel. Take risks and grow. In fact, the foods your mother ate while you were in the womb influence what your favorite foods will be. Your addition of how we define power is an excellent one, and power definitely translates into influence. Most of us have at least a couple hundred connections on LinkedIn, Google+, Facebook, and Instagram. The path to greater influence is service and generosity. By using factors that influence customers during the decision making process, you'll be able to close more sales and double your closing ratio. substance use disorders could alter this statistic and get more people the help they need. Over 15 million copies have been sold worldwide, making it one of the best-selling books of all time. So don’t try to be a lone influencer. You've got to have the skills and the expertise to back up your words. It drives change. When To Influence People, When To Inform Them, And How To Know The Difference have confidence in your conclusions and the data you're using to back them up. Make the other person feel important - and do so sincerely. We can wil souls to Christ thorugh a good influence. From entry-. He said that a person's name is the sweetest sound in any language for that person. Remember that wielding influence is very powerful and should only be used to influence change for the greater good. What's your special skill? Have you ever considered using it (free of charge!) to make a positive difference? Maybe you are good with technology and could design a website for a charity or initiative close to. View and Add Comments (4) 4 thoughts on " You Can Master the 3 Ways to Influence People ". Being able to manage and influence your own emotions is a powerful marker for good health, emotional maturity, and happiness. Scan down the blog's page to see various posts. Propel forward. Just focus on the task at hand and you can return to your normal state of multi-tasking when you are finished. The only way, it seems to me, to turn a bad influence into a good one is by consistently being a powerful good influence yourself. org Topic Expert Power is the ability to have an effect or to have influence. The term influence itself is a neutral term. In fact, the light in your home — both natural and artificial lighting — greatly influences the quality of your home energy (the feng shui of your home. DO NOT assign labels to kids ("Good boy. For most people, the two. The crunch of a chip, the snap of a carrot, or the fizz of a freshly opened beverage may greatly influence just how good we think those foods taste, according to new flavor research. Using this approach or one similar to it is a great way to start getting a return from your sphere of influence. For example, if you feel flat and bored, continuing to watch uninteresting TV will deepen the mood. To be a good steward of your influence, you need to do at least three things: 1. I know what you're thinking, "Honey, The sex I give is mindblowing!" Is it really? Is it really? A vagina is just a vagina to a guy who is desirable. The 4 Ways You Can Use Body Language To Influence Success "Act as if" and your body language (and mood) will eventually follow suit. Customers who feel comfortable in your establishment will want to keep coming back for more. EIGHT THINGS THIS BOOK WILL HELP YOU ACHIEVE 1. In this chapter we’ll learn how your behavior can directly affect your mood, for better or worse, and how to use skills to put ourselves in situations that will make it most likely to improve our mood. Once your blog post is ready to publish, you'll have plenty of pull-quotes, summaries, and graphics that you can use from it in your social messages. is a retired professor and clinician in clinical psychology. Your mouth, skin, and gut are home to whole communities of microscopic organisms, whose influence on your body ranges from digesting your food to training your immune system and, possibly, impacting your mood and behavior. Law of Authority. Depending on how you make decisions, delegate responsibility, resolve conflicts and interact with employees, you can influence employee morale, retention, absenteeism and overall productivity. The piece of metal at the end of the string should be about level with your belly button. Enjoyed reading this. We are moved by the symbols of leadership. By using our power consciously, we can direct it toward our goals without causing others undue harm. 10 Ways to Use Big Data to Get to Know Your Customers Better Image: Dell's Official Flickr Page/Flickr We are in what Forrester Research calls “The Age of the Customer,” where customers, not. Abidemi Sanusi is the founder of.